RESEARCH Project: One extensive research project is required in this course. This project requires that you conduct research on a target group, design an educational intervention for that group, develop a social marketing plan to publicize that intervention to your target group, and develop a tool to evaluate the effectiveness of your educational intervention at bringing about the desired change in your target group. A detailed handout containing the requirements of this project is included in this syllabus.
Objectives: This assignment is designed to have you:
1) Conduct primary and secondary demographic and health-related research to identify a nutrition-related need among a target group in your selected community;
2) Design a culturally-appropriate and fiscally-responsible educational intervention intended to meet the nutrition-related need you identified from your research;
3) Develop a culturally appropriate and fiscally responsible social marketing plan to publicize your educational intervention to your target group in your selected community;
4) Develop a questionnaire and a list of ABCD measures (explained below) to determine the effectiveness of your educational intervention among your target group in your selected community.
Government and Legal Information Unit
4th Floor, Malpass Library