MKTG 417  

For Country Background Information

• LexisNexis Academic - Use the "Research Countries" box in the lower left of the screen
• Country Commercial Guides - click on "Market Research Library" then choose a country to get a comprehensive look at its commercial environment
• BBC: Country Profiles - profiles provide a guide to current news, history, media, politics, and economic background of countries and territories
• Background Notes - the State Department's country-by-country look at the land, people, history, government, political conditions, economy, and foreign relations
• Europa World Year Book - updated annually, great for overviews on all aspects of a country
• this is a print source kept at the Reference Desk (Ref JN 1.E85 2012)
• for off-campus access to your country's pages, talk to Jeanne