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Management & Marketing: Consumer Data

This guide identifies some standard MGT, MKTG, and SCM resources available at the WIU Libraries and beyond. It is a constant work in progress, so I welcome suggestions regarding content, organization, or presentation.

International Consumers

Non-U.S. Consumer & Demographic Data

  • African Marketing Data & Statistics [REF HF 5415.12.A35.A37 2011]
  • Asian Marketing Data & Statistics [REF HF 5415.33.A78.A85 2011]
  • European Marketing Data & Statistics [REF HA 1107.E87 2012]
  • Latin American Marketing Data & Statistics [REF HF 5415.12.L3.L377 2011]
  • Who Eats What: Identifying Food Consumption Trends [REF HD 9000.4.W56 2011]
  • Who Goes Where: Identifying International Travel and Tourism Trends [REF G 155.A1.W46 2011]
  • Country Profiles (FITA) - detailed information about doing business in a country, look in the "selling and buying" category for a description of consumer behavior and purchasing power

American Generation Series

  • The Baby Boom: Americans Born 1946 to 1964 [print version, REF HN60.R868 2009]
  • Generation X: Americans Born 1965 to 1976 [print version, REF HF5415.33.U6G463 2009]
  • The Millenials: Americans Born 1977 to 1994 [print version, REF HQ796.M4797 2009]
  • Older Americans: A Changing Market [REF HC110.C6A683 2009]

Domestic Consumers

 


U.S. Consumer & Demographic Data

To find the Nexis Uni version, search for the title in the library catalog and click Nexis Uni under How to Get It, 

or Copy and Paste the title directly in the Nexis Uni search and select it as a filter.

**online editions are often newer than our print versions**

  • American Buyers: Demographics of Shopping
  • Best Customers: Demographics of Consumer Demand [print version, REF HC79.C6 B47 2010]
  • Household Spending: Who Spends How Much on What [print version, REF HC110.C6 H68 2014]
  • American Attitudes: Who Thinks What about the Issues that Shape our Lives [print version, REF HN90.P8 A43 2010]
  • American Incomes: Demographics of Who Has Money [print version, REF HC110.I5 O43 2005]
  • American Marketplace: Demographics and Spending Patterns [print version, REF HB848 .O34 2007]
  • Who's Buying Alcoholic and Nonalcoholic Beverages [print version, REF HD9348.U52 W56 2011]
  • Who's Buying Apparel [print version, REF HD9940.U5 W46 2011]
  • Who's Buying at Restaurants and Carry-Outs
  • Who's Buying by Age 
  • Who's Buying by Race and Hispanic Origin
  • Who's Buying for Pets 
  • Who's Buying for Travel print version, [REF G155.U6 W46 2011]
  • Who's Buying Groceries [print version, REF HD9321.4 .W46 2011]
  • Who's Buying Health Care 
  • Who's Buying Information and Consumer Electronics 
  • Who's Buying Transportation
  • Who's Buying: Executive Summary of Household Spending [print version, REF HC110.C6 W46 2011]
  • Who's Buying Entertainment 
  • Who's Buying Household Furnishings, Services, and Supplies