Using your background reading and your prior analysis of the remote environment provide an evaluation of the immediate environment of your organization. Remember to link the most important issues that face your firm with the forces that you identified in the remote analysis. Special emphasis should be directed toward knowing whether your firm leads the industry or is in some other position. Look for forecasts and trends. And the end of this section you will identify key value drivers that operate in the immediate environment as well as key trends. Use quantitative and qualitative information when available and appropriate.
Industry Definition Varies between sources, so pay attention! What is the "industry" under discussion?