Marketing Research
Last Updated: Sep 27, 2012
URL: http://wiu.libguides.com/mktg329
Print Guide
These pages describe some general starting places for 329 assignments, but for more company information, try the Company Research guide. If you want to look at a company within the larger context of its competitors, you may also want to check out the Industry Research guide.
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For Company Background Information
- LexisNexis Academic - Start with the "Get Company Info" box to search Company Dossier. For some info you may also need to search SEC filings. Do this by choosing the blue "Company" box on the front page, lower left.
- MarketLine Company Profiles Authority - Go to Business Source Elite and choose the "Company Profiles" tab from the blue bar across the top of the screen. These profiles of individual companies include sections such as key facts, history, revenue analysis, SWOT analysis, and more.
- Standard & Poor's NetAdvantage - Lots of data and analysis! In the upper right corner under "database search" choose "Stock Reports" from the Resources pull-down menu, then type your company name in the third box.
- ValueLine Investment Survey - Current financial info and an investment analyst's report. Select "Lookup Company" from the left column, then remember to designate the type of search you want to do.
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Mergent Company Web Reports - Company histories, business descriptions, and financial statements back to 1909. Formerly known as Moody's Manuals.
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 Jeanne Stierman Contact Info217 Malpass Library
Western Illinois University
309-298-2744 ext. 4
Spring 2013 Office Hours:
Monday 10:00 - 12:00
Tuesday 11:00 - 12
Friday 1:00 - 2:00 Send Email |
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