Scholarly and Research Journals |
Professional, Trade and Industry |
News or Commentary |
Popular |
|
Intent |
To report original research; provide in-depth analysis |
To report current trends, news, and events in a particular field, focusing on product, company and biographical information |
To report or comment on current events in all areas; often hard to distinguish between fact and opinion |
To entertain and inform |
Authors |
Researchers, professors, scholars; author's credentials noted |
Journalists; author's credentials infrequently noted |
Journalists; author's credentials rarely noted |
Journalists; author's credentials rarely noted |
Audience |
College educated or equivalent; assumes background knowledge |
Practitioners in the field |
General population |
General population |
Sources |
Footnotes and bibliographies present |
Sources rarely cited, usually noted within article rather than in notes |
Sources rarely cited, usually noted within article rather than in notes |
Sources rarely cited |
Advertisement |
Ads are rarely present |
Ads relate to the profession/industry |
Advertises any and all products |
Advertises any and all products |
Publisher |
Professional organizations |
Commercial/trade publisher or professional organization |
Commercial publisher |
Commercial publisher |
Examples |
Psychological Bulletin, New Journal of Medicine, Econometrica |
Beverage World, RN, Library Journal |
Time, Sports Illustrated, New Republic, Sierra, Psychology Today |
People Weekly, Reader's Digest, Redbook, Self |