MGT 490: Business Strategy: Company & Industry extras

Two major classification systems organize companies into specific industry groups. NAICS is the current standard, but many sources continue to use the older SIC codes. Below are links to outlines and manuals that provide definitions and descriptions for each industry.

• North American Industry Classification System (NAICS) - the 6-digit standard used by federal agencies to classify business establishments. ABI/Inform, Business Source Elite, and LexisNexis all allow you to search for articles using NAICS codes.
• Standard Industrial Classification (SIC) system - the former standard, based on four-digit codes. LexisNexis and ABI/Inform allow searches using SIC codes.

Sources of Additional Info about Companies & their Leaders

• History/Overview: International Directory of Company Histories, St. James Press.
  • Volumes 100 forward, online. Volumes 1-114, print, REF HD2721 .I57
• Market Share: Market Share Reporter, REF DESK HF5410.M37, annual
• Brands & Product Campaigns:
  • Advertising Age Encyclopedia of Advertising, REF HF5803.A382003
  • Brands and Their Companies, 2007. REF T223.V4A25
  • Encyclopedia of Consumer Brands, REF HF5415.3.E5271994
  • Encyclopedia of Major Marketing Campaigns, Vol. 1 & 2, 2000 & 2007. REF HF5837.E53
    • vol. 3, 2013, is called Encyclopedia of Major Marketing Strategies
  • Major Marketing Campaigns Annual, 1998, 1999. REF HF5837.M35
• Industry Rankings: Ward's Business Directory of U.S. Private and Public Companies, REF HG4009.W35, annual.
  • volumes 5 and 8 rank companies within SIC and NAICS groupings
• Stock Prices: Big Charts provides current price data, as well as historical quotes for whatever date you choose