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MGT 490: Business Strategy: SWOT Analysis

Sources for the Team Project

MarketLine Company Profiles

One way to approach market challenges and opportunities for a product or service is to look at a SWOT analysis (Strengths/Weaknesses/Opportunities/Threats) for your company and/or others in the industry. Many (though not all) of the MarketLine Company Profiles will provide this type of analysis, as well as sections such as key facts, history, revenue analysis, and more..

Access the profiles via the Business Source Elite database.

Another SWOT Source

Especially for non-U.S. markets, search ICD Research - Company Profiles via Nexis Uni.

  • You can search by country or industry as well as by company
  • Profiles are often broken into into separate sections, but they are usually identified right after the company address. If you find yourself not in the SWOT analysis, scroll to the bottom of the record where "other available reports" are listed and link from there.

MCP Step 2

Once in a company's profile, check the table of contents (see below) and link to the relevant section.

SWOT