MKTG 329: Marketing Research: Consumer Data

• The Baby Boom: Americans Born 1946 to 1964 [print version, REF HN60.R868 2009]
• Generation X: Americans Born 1965 to 1976 [print version, REF HF5415.33.U6G463 2009]
• The Millenials: Americans Born 1977 to 1994 [print version, REF HQ796.M4797 2009]
• Older Americans: A Changing Market [REF HC110.C6A683 2009]

Non-U.S. Consumer & Demographic Data

• Country Profiles (FITA) - detailed information about doing business in a country, look in the "selling and buying" category for a description of consumer behavior and purchasing power
• African Marketing Data & Statistics [REF HF 5415.12.A35.A37 2011]
• Asian Marketing Data & Statistics [REF HF 5415.33.A78.A85 2011]
• European Marketing Data & Statistics [REF HA 1107.E87 2012]
• Latin American Marketing Data & Statistics [REF HF 5415.12.L3.L377 2011]
• Who Eats What: Identifying Food Consumption Trends [REF HD 9000.4.W56 2011]
• Who Goes Where: Identifying International Travel and Tourism Trends [REF G 155.A1.W46 2011]

U.S. Consumer & Demographic Data

• American Buyers: Demographics of Shopping
• Best Customers: Demographics of Consumer Demand [print version, REF HC79.C6 B47]
• Household Spending: Who Spends How Much on What [print version, REF HC110.C6 H68]
• American Attitudes: Who Thinks What about the Issues that Shape our Lives [print version, REF HN90.P8 A43]
• American Incomes: Demographics of Who Has Money [print version, REF HC110.I5 O43]
• American Marketplace: Demographics and Spending Patterns [print version, REF HB848 .O34]
• Who's Buying Alcoholic and Nonalcoholic Beverages [print version, REF HD9348.U52 W56]
• Who's Buying Apparel [print version, REF HD9940.U5 W46]
• Who's Buying at Restaurants and Carry-Outs> [print version, REF TX945 .W44]
• Who's Buying by Age [print version, REF HF5415.33.U6 W46]
• Who's Buying by Race and Hispanic Origin [print version, REF HF5415.3 .U6 W467]
• Who's Buying for Pets [print version, REF SF414.7 .W56]
• Who's Buying for Travel print version, [REF G155.U6 W46]
• Who's Buying Groceries [print version, REF HD9321.4 .W46]
• Who's Buying Health Care [print version, REF RA410.53 .W46]
• Who's Buying Information and Consumer Electronics [print version, REFHD9999.I493 U686]
• Who's Buying Transportation> [print version, REFHE203 .W46]
• Who's Buying: Executive Summary of Household Spending [print version, REF HC110.C6 W46]
• Who's Buying Entertainment [print version, REF GV188.3.U6 W46]
• Who's Buying Household Furnishings, Services, and Supplies [print version, REF HF5439.H78 W56]