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MKTG 327: Marketing Principles: Industries

Product/Sector/Industry Sources

  • Value Line Investment Survey - one-page industry snapshots provide data and analysis. Choose "Markets" in the top black bar, then "Industries" in the upper right.
  • Hoover's Industry Snapshots - Each snapshot includes an industry overview, the top companies, key people, and more. Available via Nexis Uni.
  • Encyclopedia of American Industries - essays on each industry discuss trends and issues, structure, historical development, current conditions, leaders, workforce, and global participation.

Ratios & Rankings

Ratios

  • Industry Norms & Key Business Ratios (Dun & Bradstreet) REF HF5681.R25I525, annual [uses SIC codes}
  • Almanac of Business & Financial Ratios (Troy) REF HF 5681.R25A44, annual (print & CD) [uses NAICS codes]
  • Annual Statement Studies: Financial Ratio Benchmarks (RMA) REF HF 5681.B2R6, annual [uses NAICS codes]

Rankings

  • Market Share Reporter, Gale Research, REF DESK HF5410.M37, annual
  • Ward's Business Directory of U.S. Private and Public Companies, Gale Research, REF HG4009 .W35, annual, volumes 5 and 8 rank companies within SIC and NAICS industry codes
  • Business Rankings Annual, Gale Research, REF DESK HG 4050.B88, annual