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MKTG 327: Marketing Principles: Companies

Company Basics

For Company Background Information

  • Company Dossier from Nexis Uni/LexisNexis - Find company info by specific name or by using search criteria.
  • MarketLine Company Profiles Authority - Go to Business Source Elite and choose the "Company Profiles" tab from the blue bar across the top of the screen. These profiles of individual companies include sections such as key facts, history, revenue analysis, SWOT analysis, and more.
  • ValueLine Investment Survey - Current financial info and an investment analyst's report. Type the company name or ticker symbol in the box at the very top of the page.
  • Encyclopedia of Major Marketing Strategies - Volume 3 of the Encyclopedia of Major Marketing Campaigns (1 & 2 are print, REF HF5837.E53 ). This volume provides 100 essays detailing marketing strategies for some of the top global and emerging brands that appeared from 2010 to 2013.

For more sources of company information, check out this Company Research guide.

How to Reach Me:

Jeanne Stierman's picture
Jeanne Stierman
217 Malpass Library
375 Malpass Library