Although you may not be working with an individual company, one way to approach market challenges and opportunities for a product or service is to look at a SWOT analysis (Strengths/Weaknesses/Opportunities/Threats) for one or more companies already in the industry. Many (though not all) of the MarketLine Company Profiles will provide this type of analysis.
Access the profiles via the Business Source Elite database.
Especially for non-U.S. markets, search ICD Research - Company Profiles via Nexis Uni.
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Once in a company's profile, check the table of contents (see below) and link to the relevant section.