Library Guides: MKTG 327: Marketing Principles: Consumer Data

American Generations Series

The Baby Boom: Americans Born 1946 to 1964 [print version, REF HN60.R868 2009]
Generation X: Americans Born 1965 to 1976 [print version, REF HF5415.33.U6G463 2009]
The Millenials: Americans Born 1977 to 1994 [print version, REF HQ796.M4797 2009]
Older Americans: A Changing Market [REF HC110.C6A683 2009]

International Consumers

Non-U.S. Consumer & Demographic Data

African Marketing Data & Statistics [REF HF 5415.12.A35.A37 2011]
Asian Marketing Data & Statistics [REF HF 5415.33.A78.A85 2011]
European Marketing Data & Statistics [REF HA 1107.E87 2012]
Latin American Marketing Data & Statistics [REF HF 5415.12.L3.L377 2011]
Who Eats What: Identifying Food Consumption Trends [REF HD 9000.4.W56 2011]
Who Goes Where: Identifying International Travel and Tourism Trends [REF G 155.A1.W46 2011]

Country Profiles

BBC Country Profiles
Find background information and current news on individual countries and regions. Site is provided by the BBC, the British Broadcasting Corporation.
Doing Business in Guides .....
Learn about market conditions, purchasing power, consumer trends, distribution channels, navigating entry constraints, best sectors, key contacts, and more from Export.gov.
Eldis: Country and Regional Profiles
Eldis provides both country profiles and regional profiles, subdivided by topic (agriculture, finance, governance, trade, etc.). Suitable for browsing or keyword searches.
OECD: Organization for Economic Cooperation and Development
Browse by country to locate full country profiles for the 34 OECD member countries (or news for non-member countries). An OECD country profile is subdivided by: Find (most popular), Display all (by topic or date), Statistics, Books, and What's New. While some publications require a subscription or online purchase, substantial material is freely available from this site.
WorldBank: Countries and Regions
Select the “Countries” tab to browse by region or choose a country. Available from this World Bank site are development reports, global economics and trade data, country and regional information, current research projects, and information on international development loans and activities.
World FactBook
Published by the U. S. Central Intelligence Agency, the World Factbook contains country profiles with economic, social, and political information, arranged by country or location. Included are maps and cultural information for international business.

Domestic Consumers

U.S. Consumer & Demographic Data

American Buyers: Demographics of Shopping
Best Customers: Demographics of Consumer Demand [print version, REF HC79.C6 B47]
Household Spending: Who Spends How Much on What [print version, REF HC110.C6 H68]
American Attitudes: Who Thinks What about the Issues that Shape our Lives [print version, REF HN90.P8 A43]
American Incomes: Demographics of Who Has Money [print version, REF HC110.I5 O43]
American Marketplace: Demographics and Spending Patterns [print version, REF HB848 .O34]
Who's Buying Alcoholic and Nonalcoholic Beverages [print version, REF HD9348.U52 W56]
Who's Buying Apparel [print version, REF HD9940.U5 W46]
Who's Buying at Restaurants and Carry-Outs> [print version, REF TX945 .W44]
Who's Buying by Age [print version, REF HF5415.33.U6 W46]
Who's Buying by Race and Hispanic Origin [print version, REF HF5415.3 .U6 W467]
Who's Buying for Pets [print version, REF SF414.7 .W56]
Who's Buying for Travel print version, [REF G155.U6 W46]
Who's Buying Groceries [print version, REF HD9321.4 .W46]
Who's Buying Health Care [print version, REF RA410.53 .W46]
Who's Buying Information and Consumer Electronics [print version, REFHD9999.I493 U686]
Who's Buying Transportation> [print version, REFHE203 .W46]
Who's Buying: Executive Summary of Household Spending [print version, REF HC110.C6 W46]
Who's Buying Entertainment [print version, REF GV188.3.U6 W46]
Who's Buying Household Furnishings, Services, and Supplies [print version, REF HF5439.H78 W56]