Marketing is a broad subject heading that can be used to find books on the subject. There are a number of narrower terms, such as:
For brand information, some subject headings include:
Some of these terms, such as Marketing or Trademarks, can also be used as a subdivision under other subject headings; for example:
It may, therefore, be a good idea to search for these words in the subject field using the Advanced Search screen, rather than doing a subject browse in the Quick Search screen (which will only find them at the beginning of the subject heading). See the example in the right-hand box.
